franchiseinnovations

Local FASTSIGNS Wins Highest Honor in FASTSIGNS Network

Thu, 11 Mar 2021 21:32:40 GMT

FASTSIGNS of Washington, DC Receives Annual FASTSIGNS Award

WASHINGTON -- Dana and Howard James, franchisees at FASTSIGNS of Washington, DC received national recognition as the recipients of The FASTSIGNS Award at the 2021 Virtual FASTSIGNS/Signwave International Convention.

This award is the most prestigious recognition in the franchise network of over 750 locations in nine countries worldwide. It is presented to the franchisees who best represent the FASTSIGNS brand in their community and in the network, as they provide exceptional customer service, mentorship, company culture and employee development.

"We are honored to be named the recipients of the FASTSIGNS Award. It's a wonderful thing to be acknowledged by your peers as someone in the community that contributes to the system as a whole and is appreciated," said Howard James. "I enjoy giving and sharing and find that the benefits almost always come back to us. We are so thankful to be a part of the supportive FASTSIGNS network and see the growth that comes from investing in an incredible brand like FASTSIGNS."

Howard James' story led him to purchase a FASTSIGNS center with his wife, Dana, in 2007, after he spent 17 years at Duke Ellington School of the Arts as a theater production professor. Howard's background also includes being an art teacher in D.C. and doing freelance graphic design as well.

The Howards have grown their highly successful FASTSIGNS center from 3 employees to a staff of 10 team members that plan and act like a larger organization. James works to delegate to his team, trusting and empowering them to do their part to grow the business. Rarely are two projects ever the same, which lends to continual creativity and problem-solving.

"Solutions are behind what we do. Whatever our clients need, we are going to figure it out," said James.

During the pandemic, FASTSIGNS of D.C. did more repeat work due to COVID-19 projects, but that is not the norm in their center. When the pandemic affected their day-to-day business operations, they were prepared as a result of prior work.

"Luckily, we are tech geeks and have been working and growing our systems for inner office efficiency for a few years," said Howard James. "Once we had to do more remote work away from the office, we realized those same systems allowed us to do that seamlessly. Our team did their best to come together to make sure every client was still taken care of and their fellow staff members were backed up if something needed a little more attention. I am very proud of my team's efforts over the past year."

Howard James believes the key to happy clients is a strong team, and FASTSIGNS is truly a team sport. He attributes his high level of success to the great employees he has brought on. He knows you must find, train and keep a great team, because they are the key to growth. He also coaches his team to focus on solutions and not products, and this results in stronger relationships with his customers who count on them for advice and guidance. He routinely engages with the network and looks for ways to improve his operation, serve his clients and encourages his team to do the same.

"Without the support of my wife, Dana, and my kids, the time and energy I spend building our business would not be possible. I am deeply thankful for their support," said James.

Howard James is always willing to talk to franchise candidates, and he has served as a mentor for many new franchisees. FASTSIGNS of Washington, D.C. has received numerous honors, awards and recognition for excellent performance over many years. FASTSIGNS of DC is also a Black Enterprise Magazine Franchise Company of the Year Recipient.

A leader who never stops learning, Howard James has been in and completed a number of business development programs and has graduated from Goldman Sachs 10KSB, Inner City Capital Connections, SBA Emerging Leaders, Clark Construction Strategic Partnership Program and the Suntrust Small Business Development Program. He is currently enrolled in the WACIF / AmeriHealth Small Business Development Program as well as the ELEVATE program, a partnership between GW SB, CNHED, (Cohort 1).

In addition to receiving the FASTSIGNS Award, Howard James was recognized this year for his continued service on the Franchise Advisory Council. The members of the Franchise Advisory Council (FAC) represent all FASTSIGNS franchisees in the United States, Canada and the United Kingdom, and they provide strategic direction on services and programs, as well as advice and guidance that benefit the entire FASTSIGNS network.

"Howard and Dana James are a wonderful asset to our brand; they represent the FASTSIGNS brand with passion. They are deeply committed to FASTSIGNS, setting an excellent example in the FASTSIGNS network in all areas: from building a successful team, to solving visual communication challenges for customers daily, to providing leadership within the FASTSIGNS network," said Catherine Monson, CEO at FASTSIGNS International and Chair of the IFA. "As dedicated franchise owners, they deserve the ultimate in recognition. They represent our brand with excellence and enthusiasm, and they are fully committed to helping other franchisees do the same."

About FASTSIGNS®

FASTSIGNS International, Inc. is the leading sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 750 independently owned and operated FASTSIGNS® centers in 9 countries including the United States and Puerto Rico, the United Kingdom, Canada, Chile, Grand Cayman, the United Arab Emirates, Malta, the Dominican Republic and Australia (where centers operate as SIGNWAVE®). FASTSIGNS locations provide comprehensive signage and graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, promote their products, help visitors find their way and extend their branding across all of their customer touchpoints.

FASTSIGNS is consistently ranked as a top franchise opportunity. Recognized as an invaluable resource for potential franchisees, the Franchise 500® ranks FASTSIGNS as #44 overall — the only sign, graphics, and visual communications franchise to be recognized in the top 100 — for its outstanding performance in areas including unit growth, financial strength and stability, and brand power. In 2021, FASTSIGNS was named one of Franchise Direct's Top 100 Global Franchises and Franchise Gator recognized FASTSIGNS as one of the Top 100 Franchises. In 2020, Entrepreneur magazine named FASTSIGNS a Top Growth Franchise and one of the Top Franchises for Veterans. Additionally, FASTSIGNS was ranked on Franchise Times' annual Top 200+ list and Franchise Business Review named FASTSIGNS one of its Top Franchises for Second Careers and Top Franchises for Veterans. In 2019, the brand was named to America's Best Franchises to Buy list by Forbes magazine. Franchise Business Review has also recognized FASTSIGNS as one of the "Best of the Best" for franchisee satisfaction for the last 10 years, as well as one of its Top 50 Franchises for Women and Top Service Franchises lists in 2019. FASTSIGNS has also received the Canadian Franchise Association Franchisees' Choice for 8 consecutive years.

In 2020, Fastsigns Holdings Inc. acquired GTN CAPITAL GROUP, LLC the parent company of NerdsToGo, an emerging IT services franchise brand. Learn more about sign and graphic solutions or find a location at fastsigns.com. Follow the brand on LinkedIn at linkedin.com/company/fastsigns, Twitter @FASTSIGNS or Facebook at facebook.com/FASTSIGNS. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson (mark.jameson@fastsigns.com or call 214.346.5679).

SOURCE FASTSIGNS International, Inc.

Tint World salutes high-performing franchise owners at International Franchise Convention

Thu, 11 Mar 2021 21:32:38 GMT

Leading automotive franchise hosts first virtual convention, provides direction moving forward

Tint World Automotive Styling Centers, a leading window tinting and automotive accessory franchise, recognized its leading franchise owners during its 13th annual International Franchise Convention in February.

Tint World®'s convention pivoted to a virtual event due to safety concerns regarding the COVID-19 pandemic. Despite its virtual nature, the event still included vendor training, Q&A sessions and the annual awards ceremony.

The conference featured keynote speakers Cordell Riley, a top franchising professional who has spent 20 years helping businesses thrive, and Dorien Morin-van Dam, a marketing specialist that works with various entrepreneurs, eCommerce and international brands.

"This year's event is a little different from previous years because we had to host it virtually," said Charles J. Bonfiglio, CEO and president of Tint World®. "While we were not able to enjoy being in person, we were dedicated to giving our franchisees the same experience as in years past. Our franchise owners still were able to enjoy vendor training and several Q&A sessions geared toward enhancing their knowledge.

"With that said, our franchisees are always looking for ways to improve and better their companies. Despite the challenges, we were able to thrive in 2020 without losing a single franchise. We look to building on that momentum moving forward in 2021."

Tint World® presented these awards at the 2021 Tint World® International Franchise Convention:

Top Gun Franchise Award: Santiago and Dominica Rojas (Massapequa Park, New York)
Franchise Ambassador of the Year Award (U.S): Austin Gurba (Olathe, Kansas)
Franchise Ambassador of the Year Award (Canada): Robert Lebovic (Pickering, Ontario)
Franchise Mentor of the Year Award: Jason Heller (Wilmington, Delaware)
Local Marketing Impact Award: Dee Patel (Chamblee, Georgia)
Rookie of the Year Award: Greg and Melissa Alan (San Marcos, California)
Most Improved Franchise Award: Mark Eastland (Hutto, Texas)
Brand Ambassador Vendor of the Year Award: AAMP Global
Manufacturing Vendor of the Year Award: Keystone Automotive Operations, Inc.
Best Performing Franchise Award: Todd and Michelle Simms (St. Petersburg, Florida); Jason Hempel (Katy, Texas)
Outstanding Growth Award: Sam Jowkari (Missouri City, Texas); Tom and Drew Nixon (Charleston, South Carolina); Scott Lemmon
(Cumming, Georgia)
Social Media Achievement Award: Todd and Michelle Simms (St. Petersburg, Florida); Santiago and Dominica Rojas (Massapequa Park, New York); Michael Richards and Dylan Thiel (Grapevine, Texas); Randy Silver and Austin Silver (Cary, North Carolina); Pete and Barbra Muller (Longwood, Florida); Jeff and Penny Rackley (The Colony, Texas); Arif Notta (Dallas, Texas); Chris and Michelle Mays (Port Charlotte, Florida); Greg and Melissa Alan (San Marcos, California); Sohail and Talha Khan (Livonia, Michigan); LeRoy Schubert (Sterling, Virginia); Jian Guan (San Diego, California); Michael Richards and Dylan Thiel (Rowlett, Texas); Todd and Michelle Simms (Palm Harbor, Florida)

Tint World® Automotive Styling Centers™ offer sales and installation of auto accessories, mobile electronics, audio video equipment, security systems, custom wheels and tire packages, window tinting, vehicle wraps, paint protection films, detailing services, nano ceramic coatings, maintenance and repair services, and more. Tint World® is also the leading provider of residential, commercial and marine computerized window tinting and security film services with locations throughout the U.S. and abroad, with franchise opportunities available worldwide.

About Tint World®
Founded in 1982, Tint World® Automotive Styling Centers™ is America's largest and fastest growing automotive accessories and window tinting international franchise, specializing in car and truck accessories, mobile electronics, audio video equipment, security systems, detailing services, nano ceramic coatings, custom wheel and tire packages, maintenance, and repair services.

Tint World® services include residential, commercial, and marine window tinting films, solar films, decorative films, safety, and security films. Tint World® has locations in the United States, Canada, Saudi Arabia, and the United Arab Emirates, with master franchise opportunities available worldwide. To find out more, please visit www.TintWorld.com or www.TintWorldFranchise.com.

SOURCE Tint World

Gotcha Covered displays strong stability with record growth in 2020

Thu, 11 Mar 2021 21:32:37 GMT

Leading soft window treatment franchise thrives during COVID-19 pandemic

Gotcha Covered, a leader in custom soft window treatment consultation in the U.S. and Canada, saw record growth for their franchise system and sales in 2020 while overcoming challenges and obstacles throughout the year.

Gotcha Covered opened 27 new franchises in 2020 while existing franchise owners saw their revenue amounts grow.

"At Gotcha Covered, we offer an end-to-end customer experience to ensure we address their wants and needs. Our consultative services set us apart from the competition because we take the time to know the desire of our customers," said Paul Linenberg, president of Gotcha Covered. "Our clients have given us a 4.9 out of 5-star rating. That rating reflects positively on us as a company, but the fact our franchise owners were also able to thrive during volatile times shows that Gotcha Covered has the tools to survive and be successful despite the business climate."

Gotcha Covered expects similar growth in 2021, crediting both their careful franchisee selection process and flexible business models as strategies that helped them add 27 new franchises in 2020. Offering home-based business models in addition to showroom models has afforded the brand a distinct advantage in today's climate, allowing franchisees to operate safely at high levels of success.

"To be a Gotcha Covered franchise owner, there is no specific previous experience required," said Linenberg. "There are two basic things that you need: a drive to be a successful business owner and the ability to build relationships. After that, the rest falls on us. We provide first class training, marketing support and systems to help our franchise owners reach their potential. We look forward to many more joining the Gotcha Covered family throughout 2021."

For more information or to find your local Gotcha Covered consultant, visit https://www.gotchacovered.com.

About Gotcha Covered
Gotcha Covered is a leader in custom soft and hard window treatment consultation in the U.S. and Canada. Flying under their Gotcha Covered flag since 2009, they offer custom window treatments including blinds, draperies, shutters and much more. They offer end-to-end consultation with the customer's specific needs and goals in mind. The company currently has over 100 total franchises across the U.S. and Canada.

SOURCE Gotcha Covered

Always Best Care Franchisees Grow Footprint in San Diego County

Thu, 11 Mar 2021 21:32:37 GMT

Local Husband-And-Wife Team Acquire Six Southern California Territories for Continued Care of Community Members

Always Best Care Senior Services, one of the leading senior care franchise systems in the United States, announced today that existing franchisees Ethan and Ian Kim have expanded their territory to offer exceptional senior care to more residents in the state of California. The Kim's joined the Always Best Care family in 2017 with the opening of their San Diego South territory and have now assumed ownership of six additional territories across greater San Diego County to continue providing senior care services to the communities of Escondido, Chula Vista, La Jolla, Poway, and others.

"Ethan and Ian have been tremendous assets to Always Best Care since launching their first location in 2017, and we're happy that they have chosen to expand with us as they strive to serve a greater portion of Southern California," said Jake Brown, President and CEO of Always Best Care. "Their selfless commitment to helping others has been invaluable to their local community and we're looking forward to seeing the continued prosperity that their expansion will bring."

Ethan grew up immersed in his family's business and has brought more than two decades of corporate experience to Always Best Care of San Diego. His wife, Ian, previously worked as a teacher in the juvenile court system to help guide at-risk youth to a more positive future. Together, they share a passion for serving others inspired by their "adoption" of an elderly neighbor and from their personal experience maneuvering the difficulties that come with making life changing decisions for family members.

"Since joining Always Best Care, my wife and I have been so grateful to have turned our passion for serving others into a lasting, fulfilling career," said Ethan. "Each member of our local ABC family is dedicated to providing quality, personal care, and this expansion provides us with the ability to make a greater impact."

Always Best Care is one of the nation's leading providers of non-medical in-home care, assisted living placement services and skilled home health care, and is the only senior services franchise system that combines the three to create three separate revenue streams for its franchisees. The company delivers its services through an international network of more than 200 independently owned and operated franchise territories throughout the United States and Canada.

By working with case managers, social workers, discharge planners, doctors, and families, Always Best Care franchise owners provide affordable, comprehensive solutions that can be specifically matched to meet a client's particular physical or social needs. The hallmark services of Always Best Care include non-medical in-home care and assisted living finder and referral services, with skilled home health care now being phased in throughout the country.

For additional information on services available through Always Best Care Senior Services of San Diego, or for a free evaluation, please call (858) 299-6900, email ekim@abc-seniors.com or visit https://www.alwaysbestcare.com/ca/san-diego/.

About Always Best Care
Founded in 1996, Always Best Care Senior Services is based on the belief that having the right people for the right level of care means peace of mind for the client and family. Always Best Care assists seniors with a wide range of illnesses and personal needs, and currently provides more than 4 million hours of care every year. Franchise opportunities are available to individuals interested in leveraging the company's clear strategy and proven track record for delivering affordable, dependable service to seniors in their local areas.

Always Best Care also offers an exclusive program called Always in Touch, a telephone reassurance program that provides a daily phone call to seniors and disabled adults who are living alone and have limited contact with the outside world. Always in Touch is the only absolutely free national telephone reassurance program of its kind anywhere in the USA and Canada. For more information on Always in Touch, or to request an application, visit www.Always-In-Touch.com.

SOURCE Always Best Care

Corporate Filming & Franchise Filming Create Inspiring Giveback Foundation

Thu, 11 Mar 2021 21:32:36 GMT

Leading Full-Service Video Production Providers Commit to Long-term Community Impact

Corporate Filming and Franchise Filming, leading, full-service video production providers that help tell authentic stories using a VIP subscription model of monthly videos, has announced the creation of The Corporate Filming & Franchise Filming Foundation aimed to benefit brands, employees, clients, and most importantly, community – all while making a positive impact in this world.

Corporate Filming & Franchise Filming are proudly partnering with various LGBTQ+ groups and high school film programs across the country to help people pursue their dreams and feel comfortable in their own skin. Every time a new client signs on, Corporate Filming & Franchise Filming will send $500 toward these causes to help make a positive impact.

The inspiration behind this giveback foundation stems from Franchise Filming Founder, CEO & Passionate Storyteller Trevor Rappleye who has a profound passion for filming. Ever since Rappleye started filming at age 13, he fell in love with it. He was fortunate enough to attend a high school with ample resources and has a supportive family who encouraged his dream of learning video and film. With access to hands-on experience with real professionals and high-quality equipment, he quickly was able to discover his true passion in life. Rappleye also came out at the age of 24 and had full support from his family and friends. He recognizes that some people don't have that and the implications it can have on a person.

"I want our company to stand for something," said Rappleye. "We have so much more to offer than just our services. I want our team to be able to give back and feel they're making a true difference. This foundation gives us the opportunity to help kids who want to learn video and filming at a young age have the resources and support to do so. This higher purpose gives our work meaning and reason beyond day-to-day operations."

Already this year, the Corporate Filming & Franchise Filming Foundation has donated funds to send a student to Brave Trails LGBTQ+ camp and make a sizable donation to a high school TV program that will result in the ability to purchase new equipment.

As Corporate Filming & Franchise Filming continue to grow, these charitable efforts will further connect its employees to their work, and ultimately drive a more productive and engaged workforce while championing a cause for positive impact. In the foundation's first year, Corporate Filming & Franchise Filming aim to donate $5,000 to these important causes and send 10 more students who may be struggling with their sexuality to supportive camps across the country.

"We rise by lifting others," said Rappleye. "I'm beyond grateful to have the opportunity to lift the lives of others through this business and know that the future is bright. As our organizations continue to grow, we'll be able to make an even greater impact - this is just the beginning of something remarkable.'

Franchise Filming has gained a reputation for incredible, strategic storytelling in video form. In recent months, Franchise Filming has signed on eight new large clients, growing its roster to include reputable names such as Neighborly, Batteries Plus Bulbs, Go Mini's, and CVS Health among others. Through its subscription-based model, Franchise Filming gives internal marketing team's their time back – handling everything from start to finish including the development of a complete custom strategy to capture stories, coordination, filming, editing, and final product.

For more information on Corporate Filming and Franchise Filming, please visit https://www.corporatefilming.com/ and https://franchisefilming.com/ or call at 888-389-3456.

About Franchise Filming
Founded by serial entrepreneur Trevor Rappleye, Franchise Filming is a leading, full-service video production provider that helps franchisors and suppliers across the country drive leads and win more clients with monthly videos via a VIP membership model. The Franchise Filming membership provides a world-class customer service experience with professional videos every month that will drive sales without corporate video production hassles – no travel costs or extra fees, with final videos completed in just five to ten days. Whether companies are seeking to raise awareness or drive more sales, Franchise Filming provides a creative, high-quality solution by creating memorable and engaging videos that inspire people to take action and drive sales. For more information, please visit https://franchisefilming.com/.

SOURCE The Corporate Filming & Franchise Filming Foundation

Surveillance Secure Franchise Thriving Amid Covid-19 As Demand Rises

Thu, 11 Mar 2021 21:32:33 GMT

As businesses re-evaluate commercial security needs, rapidly expanding commercial security franchise concept poised for further success in 2021

Surveillance Secure – a security integrator that consults, designs, installs and supports a full range of enterprise grade technology for commercial clients – has seen demand rise for its services throughout Covid-19, with the corporate office posting double digit growth throughout 2020 as compared to 2019. To further add to the success of 2020, the brand opened its first franchise location in the Delaware Valley amid the pandemic. In 2021, the brand is looking to continue this momentum by awarding at least 10 new franchise agreements across the country, including in priority markets such as Texas, New York, Florida, Ohio, and Massachusetts.

A key factor of the model has been its ability to offer clients with monthly services. These services can range from remote systems upgrades, to video cloud storage, to on-site service and support. The ongoing service model that Surveillance Secure provides its clients with has been key to its success. The recurring revenue stream from providing monthly and regularly scheduled services for clients is also an attractive feature for potential franchisees and further showcases the uniqueness of the model.

"Throughout the pandemic, our concept exhibited incredible resiliency," stated Surveillance Secure CEO and founder Kim Hartman. "Not only did we survive Covid-19, we saw increased demand for our services. As businesses and organizations of all kinds continue to re-visit their security needs and protocols, demand for our expertise in consulting, designing, and installing commercial security technology will continue to rise."

Thus far in 2021, Surveillance Secure has expanded its presence to Colorado for the first time, which is owned and operated by military veteran Rebecca Resendes. The new location will service the Colorado Springs and Denver markets. As part of its continued effort to provide entrepreneurial opportunities to military veterans and law enforcement, Surveillance Secure also announced that it will invest 10% of their franchise fee back into the franchisee's local digital advertising efforts.

The Covid-19 pandemic has created further demand for commercial security technology as businesses and organizations realize the versatility that security systems provide. Technology such as thermal cameras, no-touch access controls, and video analytics have played a key role in helping businesses create solutions to Covid-19 problems and have helped business owners, facilities managers, and security personnel protect employees and customers and develop plans to enable them to safely reopen and operate safely. Additionally, spurred by the violence at the Capitol building in early January, more businesses are reviewing their current security systems than ever before, which has positioned Surveillance Secure for incredible growth.

Surveillance Secure has been a proven security industry leader since 2006, serving commercial clients in six states, including New Jersey, Pennsylvania, West Virginia, Maryland, Virginia and Washington D.C. The rapidly expanding franchise services the electronic security needs of commercial, retail, education and government clients with security cameras, access control systems, alarm and video monitoring solutions, electronic gates and video image analytic software. The brand provides the latest surveillance and access control technology and ongoing support for all installation projects and cameras that meet the requirements and timelines of end users.

"The economic challenges caused by the Covid-19 pandemic show a continuously growing dependence on the electronic security technology that Surveillance Secure provides," added Hartman. "The demand for these systems will continue to rise, and our franchisees are uniquely positioned to serve the increased need for these services."

About Surveillance Secure
Founded in 2006 and franchising since 2019, Surveillance Secure is a security integrator that brings a full range of enterprise grade security technology to its clients. The brand consults, designs, installs and supports clients by helping provide them with operational insight and business solutions. The brand currently has two locations and operates in six states. For more information about Surveillance Secure, please visit: https://surveillancesecure.com/

SOURCE Surveillance Secure

New Franchisees Provide Personal Service from Oasis Senior Advisors

Thu, 11 Mar 2021 21:32:33 GMT

Bonita Springs, Florida-based company continues fast-paced growth

Oasis Senior Advisors continues to meet the needs of seniors across the nation with its ever-expanding network of franchises. Five new franchisees recently joined the Oasis family, with advisors in Oklahoma City, Okla.; Central San Joaquin Valley, Calif.; Scottsdale, Ariz.; Cherry Hill, N.J.; and Plymouth/Cape Cod, Mass.

Adam and Betsy Dobrenz operate their Oasis franchise in Oklahoma City. The Dobrenzes come to Oasis after many years in several different industries. Adam, a Marine Corps veteran, and Betsy, a former certified nursing assistant who worked in senior care for several years, bring strong values and an extremely high level of service to their clients.

Adam added, "Betsy and I believe that it is an honor to work with seniors, and take our responsibility to provide dignity, respect and guidance to our clients as our own personal mission. Guiding families and providing the best available options for quality of life and care are of the utmost importance to us both personally and professionally."

Eric Olsen became a franchisee in the Central San Joaquin Valley of California after seeing the toll the loss of three grandparents took on his parents and aunt. The family didn't have the resources to help them make care decisions and had to learn everything themselves. Eric wished he could have done more, which led him to join Oasis.

Eric spent ten years in the Army before starting a career in the corporate world and then finding his passion in helping people. "Oasis is a perfect fit for me," Eric said. "I believe faith and family are the most important parts of life. As a senior care advisor, I help find the best living arrangement for each senior's individual needs. I also get to help them spend time enjoying family instead of navigating the through maze of senior care."

Transitioning from working in healthcare for more than 20 years to that of an Oasis Senior Advisors franchisee is a natural fit for Scottsdale, Arizona's Nancy Pol. Nancy was a registered nurse and relied heavily on relationship building in that career. She believes that is where she will thrive and benefit her clients at Oasis.

"My desire is to be right by your side guiding you and providing quality insight to the options and opportunities that await you and your family," said Nancy.

Rashonda Ambrose has spent much of her career in the health care field, having been a pharmaceutical product manager for many years. She is excited to serve her South New Jersey community. Rashonda has spent her professional life in service to others and believes that seniors deserve to maintain their dignity and quality of life as they make this major transition.

Rashonda said of her new career, "the common thread throughout my professional journey has been a commitment to improving the quality of life for children, adults, and families. In this next phase of my career, I am honored to have the opportunity to provide support to seniors and their families."

Jim Monti and his wife Tina Beauchemin live in Massachusetts where they both worked in the corporate world until Tina needed to spend her time and resources assisting her elderly parents. Jim and Tina both have experienced firsthand the stress that health issues can place on family. Supporting their parents as they aged represented very important parts of their lives.

"As a result, we have decided to dedicate the next chapter of our lives to giving back and helping people the way we know we can. Oasis provides the unique opportunity for us to be a personal resource for families during this difficult and emotional time. We look forward to serving our communities with loyalty, compassion, and most importantly, educated guidance," Jim said.

Oasis Senior Advisors weigh options and finds the best solutions, taking each factor of the family's and individual's needs into account, including level of care or independence, lifestyle preference, budget and much more. They provide support from the initial inquiry to move-in day and beyond.

For more information about Oasis Senior Advisors, franchise opportunities, or to connect with an advisor, visit oasissenioradvisors.com.

About Oasis Senior Advisors

Founded in 2014 by Tim Evankovich, Oasis Senior Advisors provides free, personalized assistance in finding senior living solutions for seniors and their families that best fit their needs. This includes independent living, assisted living, memory care, residential care homes, respite and more. The company, based in Bonita Springs, Florida, services a growing number of franchises across the United States. Their personalized and caring approach has built a dynamic network of partners such as hospital discharge planners, elder law attorneys, home care and more. Through client satisfaction and strong partnerships throughout the country, Oasis Senior Advisors is positioned for continued growth. Franchise opportunities are available nationwide. Visit oasissenioradvisors.com or call 888-455-5838 to learn more.

SOURCE Oasis Senior Advisors

DreamMaker Named #1 Home Services Franchise for 2021

Thu, 11 Mar 2021 21:32:32 GMT

Ranks Highest in Franchisee Satisfaction by Independent Franchise Survey Company Franchise Business Review

DreamMaker Bath & Kitchen, with its "Code of Values" emphasizing service, honesty and integrity, has been named the 2021 Top Home Services Franchise in franchisee satisfaction by Franchise Business Review.

Each year, the leading franchise market research firm Franchise Business Review ranks the 200 best franchise opportunities based on results of an independent survey of franchise business owners.

DreamMaker was among over 300 franchise brands, representing more than 28,000 franchise owners, that participated in Franchise Business Review's research.

Franchisees were surveyed on 33 benchmark questions about their experience and satisfaction in critical areas of their franchise systems, including training & support, marketing, technology, operations, franchisor/franchisee relations, and financial opportunity.

"This is a tremendous honor for our organization," says President and Chief Stewarding Officer Doug Dwyer. "Our business systems haven't been built overnight. It is to the credit of our corporate team and franchisees. Together, they have elevated our systems to where they are today, enabling our franchisees to grow their businesses and deliver an excellent remodeling experience."

DreamMaker Bath & Kitchen is the nation's premier kitchen, bath and interior remodeling franchise opportunity. The company requires that all franchise owners and their employees adhere to the company's "Code of Values," which emphasizes respect, integrity and staying focused on delivering the clients' remodeling dream.

"Our franchisees understand how big of a decision remodeling kitchens and baths is for homeowners," adds Dwyer. "They guide clients through the remodeling process from design to completion so homeowners feel comfortable and informed every step of the way. It is a simple process with constant communication managed all by one company; this is how we try to deliver on providing a remodeling dream."

Franchise Business Review, a franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings and awards for franchise companies based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of the top 200 franchises in its annual Guide to Today's Top Franchises.

For 20 years, DreamMaker Bath & Kitchen has strived to deliver excellent customer service through kitchen, bath and interior remodeling. DreamMaker's focus is honesty - to treat people with respect and integrity. Over the last two decades, this focus has earned the company a 96% recommendation rate on Guild Quality from customers submitted by its franchisees. DreamMaker Bath & Kitchen has been named among the 2020 Top 10 National Design/Build Remodelers in the nation by Remodeling Magazine and Qualified Remodeler Magazine and has been rated as a Top 50 Franchise brand in Franchisee Satisfaction by Franchise Business Review seven years in a row. Franchise Business Review also recognized DreamMaker Bath & Kitchen in 2020 as a Top Franchise for Innovation and a Top Franchise for Culture. Based in Waco, Texas, DreamMaker Bath & Kitchen has 36 independently owned and locally operated franchises in 26 states. Learn more about DreamMaker at DreamMakerFranchise.com.

SOURCE DreamMaker Bath & Kitchen

Catherine Monson Begins 2nd Year as Chair of the International Franchise Association

Thu, 11 Mar 2021 21:32:31 GMT

Catherine Monson, CEO at FASTSIGNS International, Inc., began her second year as Chair of the International Franchising Association (IFA), a first in the association's 60-plus year history.

Catherine Monson boldly led her FASTSIGNS International corporate team, the FASTSIGNS® franchise network and the IFA throughout an incredibly challenging economic year in 2020. Her work included overseeing the creation of a FASTSIGNS Preparedness site as a resource for the entire FASTSIGNS network, holding weekly Connect with Catherine meetings to keep the network fully informed, and creating motivational videos each week--which she continues to do today--first for FASTSIGNS franchisees and then, at their request, for the IFA. In addition to supporting over 740 FASTSIGNS locations worldwide, suppliers, her corporate team, the newly-acquired NerdstoGo brand, and the IFA in 2020, Monson created an inspirational YouTube video series for the FASTSIGNS/NerdsToGo networks and the IFA that highlighted a wide range of topics including optimism, motivation, overcoming adversity and more.

A strong advocate for small business enterprise and franchising, Monson has served on the Board of Directors for the IFA since 2008. Through her service with the IFA, Monson works to help further the IFA's mission of protecting, enhancing, and promoting franchising through government relations, public relations, educational programs and enhancing member value. Past committees she has worked on include the Women's Franchise Committee, the Educational Foundation Research Committee, the Franchise Relations Committee, the Benchmarking Task Force and the Franchise Relations Best Practices Task Force.

In 2009, Monson was honored by the IFA with the prestigious Bonny LeVine Award, which is bestowed on a female franchisor or franchisee who has demonstrated ability in franchising through contribution to the growth of the business, contributions to her community through board positions, volunteer work and activities that promote the professional advancement of women, and contributions as a mentor to women in franchising. Monson was involved with the second annual IFA's fall "fly-in" event in Washington DC (originally called Franchise Appreciation Day and now called the Franchise Action Network (FAN) Annual Meeting) in 2000 and has attended all but one ever since. In 2014, she testified before the US House of Representatives Workforce Subcommittee on the potential negative consequences of the NLRB's then-expected expansion of the definition of "Joint Employer." In 2015, she received the IFA's first ever "FAN (Franchise Action Network) of the Year Award" for her commitment, dedication and efforts to champion franchising and small businesses locally and nationally through her work with the Franchise Action Network, and in 2018, she testified before the U.S. House of Representatives Workforce Subcommittee on Association Health Plans.

Monson has also been a panelist or facilitator in breakout sessions at every IFA Convention since 2006 and has served as keynote speaker for the 2016 IFA Convention, the Australian Franchise Convention in 2016, the Brazilian Franchise Association in 2016, the Canadian Franchise Association Convention in 2017 and the New Zealand Franchise Association in 2018.

"I'm honored to be elected to serve in a second year as Chair of the IFA and help lead the franchising industry through various seasons of uncertainty and recovery," said Catherine Monson. "The IFA continues to provide franchisors, franchisees and suppliers with resources to successfully achieve their goals as business owners and develop a positive outlook, so they, in turn, can successfully lead through these challenging times."

As the franchise sector is poised to rebound from the impact of the COVID-19 pandemic, Monson's work with the IFA will center on leading the organization to protect, promote and enhance the franchise business model through teaching and modeling franchising best practices to franchisors, supporting the IFA's strong government relations, and growing value proposition of membership in the IFA.

"I love franchising; franchising enables people to own their own business, build wealth for their families, create jobs in the local market and create economic growth by benefiting from the power of a brand along with the brand's marketing, advertising, training and support. I look forward to serving the franchising community through my appointment and doing my part to protect, promote and enhance franchising," said Monson.

About FASTSIGNS®

FASTSIGNS International, Inc. is the leading sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 750 independently owned and operated FASTSIGNS® centers in 9 countries including the United States and Puerto Rico, the United Kingdom, Canada, Chile, Grand Cayman, the United Arab Emirates, Malta, the Dominican Republic and Australia (where centers operate as SIGNWAVE®). FASTSIGNS locations provide comprehensive signage and graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, promote their products, help visitors find their way and extend their branding across all of their customer touchpoints.

In 2020, Fastsigns Holdings Inc. acquired GTN CAPITAL GROUP, LLC the parent company of NerdsToGo, an emerging IT services franchise brand. Learn more about sign and graphic solutions or find a location at fastsigns.com. Follow the brand on LinkedIn at linkedin.com/company/fastsigns, Twitter @FASTSIGNS or Facebook at facebook.com/FASTSIGNS. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson (mark.jameson@fastsigns.com or call 214.346.5679).

SOURCE FASTSIGNS International, Inc.

Kitchen Renovations on the Rise in 2021; N-Hance Helps Homeowners Make the Biggest Impact for Any Budget

Thu, 11 Mar 2021 21:32:29 GMT

Leading Cabinet and Hardwood Refinishing Company Offers Tips for Maximizing a Kitchen Makeover

New Year's resolutions are in full swing, and for many resolutions will start right at home. Home improvement projects have been on the rise since March and according to a recent Harvard study, homeowner spending is projected to continue growing into 2021. N-Hance Wood Refinishing, a leader in the refinishing of hardwood floors and kitchen cabinets is sharing advice for homeowners on how to make the biggest impact with their kitchen renovations without breaking their budget as they embark on home improvements in the new year.

The kitchen is the central gathering point of the home, so naturally it becomes a common focus for renovation. For some, kitchen renovations may seem high-cost and out of reach, but there are many ways to make simple, affordable yet impactful changes that can make a drastic difference in the look of a room.

Below are some of the most impactful changes for a kitchen remodel broken down by budgets of all sizes:

- Low-Cost Upgrades ($1,000 and under)
--- Fix up Your Fixtures: Simply swapping out cabinet pulls or even light fixtures throughout your kitchen is all you need to elevate the look of the room. Matte black and gold fixtures are trending; and zone lighting, chandeliers, and pendant lights above the island can create a sleek, modern look.
--- Add a New Backsplash: Although commonly overlooked, a backsplash can tie a whole room together. Textured tiles or lying tiles in a unique pattern such as herringbone are some of the most sought-after looks for 2021.

- Mid-Range Kitchen Upgrades (Up to $3,000)
--- Add Color to the Focal Point: One way to add a splash of color is to paint your kitchen island or peninsula a dramatic, bold color such as navy blue or emerald green.
--- Refinish Your Cabinets: Refinishing your cabinets is a way to change your kitchen without having to tear out and completely replace existing cabinetry. A classic refinish can allow you to keep the stain the same but fix damaged or worn areas.

- Higher-Cost, Higher-Impact Kitchen Upgrades ($3,000 & above)
--- Cabinet Color Change: Cabinets are another main focal point, so a color change can make all the difference. Darker Stains – like Deep Walnut or Modern Ebony; All-White; Two-Toned; Soft Blues and Sages; Greys; Jewel-Toned and Black are some of the most popular looks going into the new year.
--- Upgrade Counter Tops: Replace dated countertops with beautiful quartz, granite or butcherblock.
--- Customize Your Cabinets with New Doors and Built-In Storage Elements: For a completely new style, consider keeping cabinet framework, replacing door and drawer fronts and then refinishing everything in a new color. This gives the look of a complete kitchen renovation without the mess, expense and downtime of replacing all the cabinets. You can also go a step further to add custom built-in storage and shelving to fit your needs.

"As homeowners tackle renovation projects in the new year, our goal at N-Hance is to support them every step of the way on their journeys to creating their ideal spaces," said Abby Baker, Design Enthusiast and VP of Marketing at N-Hance. "We know that complete kitchen remodels can be costly and overwhelming, so we wanted to alleviate some of those stressors and help homeowners identify where they can make the biggest impact in their homes to fit their budgets and their lifestyles."

To help homeowners achieve their home renovation goals, N-Hance uses proprietary solutions and refinishing techniques to restore the natural beauty or change the color completely of any wood in your home. The refinishing process provides a much higher quality and durability than painting methods and the brand can help with any wood refinishing need: cabinets, hardwood floors, exterior and interior doors, built-ins, stairs and railings, moldings and trim, furniture, etc.

For more information about N-Hance Wood Refinishing or to find an operator near you, please visit www.nhance.com.

About N-Hance Wood Refinishing™
Founded in 2001, N-Hance Wood Refinishing is the largest wood refinishing company with nearly 500 franchises across North America. N-Hance has been featured in Martha Stewart Living, Better Homes and Gardens, HGTV and more. The brand has become a household name in the $450 Billion home improvement industry because of its innovation, eco-friendly proprietary processes, and dedication to franchisees. N-Hance Wood Refinishing is a member of the BELFOR Franchise Group family of residential and commercial services brands.

SOURCE N-Hance Wood Refinishing

Oxi Fresh Carpet Cleaning Poised for Enormous Growth in 2021

Thu, 11 Mar 2021 21:32:27 GMT

One of the nation's fastest-growing and greenest carpet cleaning franchises poised to continue nationwide expansion in 2021

Despite the difficulties that faced businesses in 2020, Oxi Fresh Carpet Cleaning – one of the fastest-growing and greenest carpet cleaning franchises in the United States – ended the year strong and is poised to continue its impressive expansion in 2021.

The company opened 46 new units during 2020 and was able to meet the increasing demand for carpet cleaning services as people looked to keep their homes clean and safe during the pandemic. This growth and other factors earned Oxi Fresh both a spot in Entrepreneur magazine's Franchise 500® and the title of a "Top Franchise" courtesy of Franchise.com.

"This past year presented unique challenges for all businesses, but Oxi Fresh was able to remain strong. We added dozens of new locations that are serving more and more communities," said founder and CEO, Jonathan Barnett. "As we look toward the rest of 2021, we are confident that we will continue to meet the rising demand for cleaning services with our continued innovation, strong network of franchisees, and our committed team."

In 2020, Oxi Fresh had its strongest week in terms of number of appointments booked; the company also regularly had higher numbers of appointments booked per week in the second half of 2020 when compared to the second half of 2019. This increased demand exemplifies the brand's excellent position for even further expansion in 2021.

In addition to Oxi Fresh's accomplishments, the home services franchise category made up nearly 25% of all franchise inquiries in Q4 of 2020. This was an increase of nearly 50% from Q4 in 2019 according to Franchise Insights, which also demonstrates the strength of the industry. As the category continues to see incredible demand, Oxi Fresh's resiliency and strength continues to position the brand as an industry leader.

Oxi Fresh plans to utilize this increase in demand for home service franchises in 2021 to ramp up its expansion with 70 new locations across the United States. The company is looking to grow its presence in the cities of Boston, Sacramento, Los Angeles, Atlanta, Tampa and Portland while also expanding in Rhode Island, Connecticut, New Jersey, Ohio and Alabama, among other markets.

"With almost 450 locations open throughout the United States and Canada, we want to keep pushing forward to continue our mission of providing communities with access to high quality, eco-friendly carpet cleaning services, especially as the pandemic continues," said Barnett. "We are eager to surpass the 500 unit mark in 2021 and further strengthen our presence."

About Oxi Fresh Carpet Cleaning®
Through innovative products and modern technology, Oxi Fresh Carpet Cleaning offers green carpet cleaning and exceptional results through a unique, low-moisture process. Oxi Fresh's advanced franchisee support system – including its centralized Scheduling Center and innovative marketing strategies – provides franchisees the opportunity to focus on growing their business instead of merely operating them. The company's powerful combination of knowledgeable people, innovative technology, and strong processes has landed the company in Entrepreneur magazine's Franchise 500, ranked in Inc. magazine's Inc. 500|5000, and saw them named as one of "America's Best Franchises to Buy," by Forbes magazine. Oxi Fresh has nearly 450 locations throughout the United States and Canada with more locations currently in development. For more information, visit oxifresh.com.

SOURCE Oxi Fresh

What can a franchise consultant do for you?

Thu, 11 Mar 2021 21:32:24 GMT

Watch this video

U.S. pet-care industry grows during coronavirus pandemic

Thu, 11 Mar 2021 21:09:33 GMT

According to data from the U.S. Census Bureau, pet ownership and the service industry that supports it have continued to grow during the coronavirus pandemic.

WASHINGTON, D.C. – If any American business sector has proven to be pandemic-proof in 2020, it’s the pet-care industry, according to data from the U.S. Census Bureau.

A recent report from the Census’ Economic Indicators Division jointly authored by Jennifer Cheeseman Day and Joe Weinstein says that about half of American households (60 million) had pets prior to the coronavirus pandemic and that percentage has increased since the beginning of the current outbreak.

When stay-at-home orders in many states created an ideal environment for pet ownership, the Pethealth Inc. research service found that animal adoption rates jumped more than 110 percent and families volunteering to foster pets nearly tripled.

That’s good news, naturally, for the U.S. pet-care industry which, according to the Census report, includes such services as grooming, boarding, training, pet-sitting, veterinary care, transporting, food and other pet supplies.

The American pet-care industry had been growing by leaps and bounds over the past two decades. Sales of just services (excluding veterinary care and pet supplies) had doubled since 2007. Recent polling by the Nielsen Survey indicated that sales of pet food rose by 36 percent during the same period.

The number of pet service businesses in the U.S. grew by 60 percent and the number of paid workers employed by those firms jumped 111 percent in recent years.

Even before the coronavirus pandemic, the pet-care industry had a well-deserved reputation for being resistant to economic ups and downs. Entrepreneur.com reports that pet spending actually increased during the recessions of 2001 and 2008 by 7 percent and 5 percent respectively. In fact, growth trends in the pet-care industry are so robust its total sales are forecasted to reach $281 billion annually by 2023.

For many Americans forced into social isolation, quarantine or work-from-home circumstances by COVID-19 precautions, pet ownership is just what the doctored ordered. Animals around the house not only provide companionship, but scientific research has also shown that interaction with a dog or cat can lower owners’ blood pressure levels and increase production of body chemicals that promote relaxation, including serotonin and dopamine.

Growth in the pet-care industry continued even in locations where those services were closed after being judged to be non-essential during the pandemic. In those areas, the needs of owners (old and new) and their animals were met by existing online pet suppliers (a market niche that had grown by 11.3 percent in 2019) and by the recent development of a veterinary equivalent of telehealth service.

*This Article was originally written by Charlie Schill

Home Services Sector Posting Strong Growth with Outdoor Living Brands

Thu, 11 Mar 2021 21:09:33 GMT

While, unfortunately, many of our peers across the franchise industry had to deal with significant negative business ramifications from COVID, our businesses focused on exterior home maintenance and improvement, all have experienced record growth in 2020.

As Americans hunkered down to ride out COVID and adapted to spending more time at home to work and facilitate remote learning for their children, the focus on the home became even stronger than normal. While home ownership and home improvement have always been the core American values that support the long-term demand for our businesses, the pandemic-induced lifestyle shifts in 2020 have dramatically increased market demand.

Our three franchise businesses, Archadeck Outdoor Living, Outdoor Lighting Perspectives and Conserva Irrigation each posted in 2020 the strongest growth years in their 25+, 20+ and 3+ year plus histories, respectively. Compared to 2019, Archadeck sales were up 36%, Outdoor Lighting Perspectives sales increased 25%, and Conserva Irrigation sales were up 32%. And this trend doesn’t show signs of slowing down and may even be accelerating. For example, through mid-February, Archadeck sales were up 108% compared to the same 45-days at the beginning of last year.

It is now forecast that many American companies will begin offering remote work options to employees even after the pandemic subsides. As a result, some real estate experts are predicting a flight from urban to suburban areas due to this increased flexibility combined with concerns over living in densely populated areas during a pandemic. As such, our businesses are poised to be entering a sustained period of very strong demand.

These macroeconomic and societal shifts that, while triggered by the tragedy of a pandemic, provide an attractive backdrop for new franchisees to launch their businesses and shorten the time required to achieve break-even and reach the system AUV’s. As you work with candidates considering a franchise, we hope you’ll introduce these three proven, industry leading franchise opportunities that are supported by these strong market forces.

*This article was originally posted on Outdoor Living Brands Blog

Franchise Ownership: Your Roadmap to Career Bliss

Thu, 11 Mar 2021 21:09:32 GMT

Did Your Journey Start Here?

Many of us recall childhoods peppered with Sunday nights overcome with dread. As pangs of anxiety would set in as the weekend wound down, we lamented the inevitable start of another pressure-filled week of school. Sadly, the same doom and gloom plagues adults who are miserable at work. Are you still all too familiar with the Sunday night blues because you are unhappy in your current job?

It might sound difficult to believe, but some start each week - even each day - actually looking forward to going to work! Let’s face it, though, and admit that this is not the reality for most of us. It’s not uncommon for our spouse, family members or friends to complain to us about what they are lacking at work, whether it’s fulfillment, money, free time or opportunities to advance.

What many unsatisfied employees dream about is becoming their own boss, which means starting their own business.

“More and more people are separating themselves from corporate America and going into a business,” explained Alesia Visconti, CEO of FranServe, Inc., the world’s largest franchise consulting organization. “This has been trending for years. Corporate America doesn’t provide the stability it once did nor offer the longevity it used to.”

Further exacerbating the situation was the onset of the pandemic, which enabled many people to work from home for the first time and compelled them to realize they did not want to return to their workplace. “If there's a silver lining in that horrible experience, it was that it gave people a wake-up call to make choices that aligned with their family values and future aspirations,” explained Visconti.

Starting your own business sounds like a great plan - until reality sets in and hard questions abound. How do I get started when I have never owned a business before? What kind of business should I open? How much money will I need? How can I ensure it will be a success when businesses fail all the time? Such daunting questions lead to negative self-talk.

“Most people's dream is to be in business for themselves, but the idea of launching a business alone can be terrifying,” Visconti said.

What was an exciting dream just moments earlier suddenly transforms into an idea so intimidating that it can paralyze aspiring entrepreneurs from moving forward.

The next thing they know, it’s Sunday night again, and they’re stuck in the same old cycle.

The good news, however, is that career bliss can be ours - if we know how to find it.

Don’t Travel Solo

It is understandable to be intimidated by all the details involved in launching a new business. After all, no one person can be an expert in all aspects of accounting, marketing, business development, team building, client relations, employee management and technology (just to name a few areas that running a business encompasses). That’s not even touching upon the industry-specific knowledge needed, depending on what type of business you decide to open.

The good news is that you don’t have to do any of it alone. Through franchising, you don’t need to be an expert in all - or even any - of these areas. By investing in an existing brand with a proven business model, you are not starting from scratch like an independent business owner would be.

Perhaps one mantra touted by the International Franchise Association (IFA) puts it best: “Owning a franchise allows you to go into business for yourself but not by yourself.”

From the start-up phase of your business to ongoing training and support, the franchisor provides the assistance needed to make your business a success. What’s more, the franchisor wants you to succeed, since your success is also their success.

Consider just a few of the benefits of franchising according to the IFA:

The brand may already enjoy widespread brand-name recognition.
There may already be a pre-sold customer base, which ordinarily takes years to establish.
Supplies may be purchased at a significant discount due to contracts and volume purchases.
The brand may have proprietary technology that franchisees can use.
The products and methods are already proven, which makes the chances of business success greater.
Quality and consistency are held to high standards mandated by a franchise agreement.

Keep an Open Mind

While the words “franchise” or “franchising” may conjure images of popular fast food or convenience store chains, they are just the proverbial tip of the iceberg. Franchise business options span approximately 80 categories and include most professions and industries. From healthcare to financial services to education to pet grooming, there’s something for every professional work style and interest.

The initial investment required can also vary, ranging from $25,000 to several million dollars. Some companies are better suited for a hands-on owner-operator, while other business models are perfect for executive management and still others offer investors an absentee owner with residual income. Whether you want to own a brick-and-mortar location or roll out of bed into a home office, there is something for every professional personality.

Working with a Franchise Consultant can expose potential franchise owners to brands they wouldn’t have normally considered. For example, someone who doesn’t consider himself handy may never think to look at a business in the home improvement sector. However, many franchises don’t require any experience or background in that area in order to become a franchise owner. That’s because, in many cases, employees perform the manual labor while the franchise owner focuses on building and managing a successful team as well as developing a new business.

Find an Expert Guide

Perhaps you don’t even know what your professional strengths, preferences and limitations are yet. That’s fine, too. Either way, it’s not advisable to tackle the research of hundreds of business opportunities on your own. (That’s why you won’t find a “how-to” manual for accomplishing such a feat in this blog.) Instead, allow us to direct you to those who are uniquely qualified to help you!

They are called Franchise Consultants - professionals who assess the needs of entrepreneurial candidates, research opportunities that connect best with their candidate’s specific characteristics and present a list of qualified prospects for consideration. What is great about utilizing the expertise of a Franchise Consultant is that it costs candidates absolutely nothing . When candidates become franchise owners, the Franchise Consultant is paid by the franchisors. There is also no additional cost to the candidate in obtaining the franchise business when using a Franchise Consultant. It’s truly a win-win situation on every level.

“We are changing lives by introducing people to business ownership,” explained Visconti.

The reason Franchise Consultants enjoy such a great success rate, according to Visconti, is that they are great listeners. “Each candidate has different needs, goals and aspirations,” she said. Besides being a great listener, compassion is another important trait for an effective Franchise Consultant. Visconti continued, “You are working with people who are going to be in transition. Owning a franchise for the first time is a big step.”

By spending so much time working with a candidate, a Franchise Consultant can often get to know the candidate even better than the candidate knows him/herself. It is not uncommon for a Franchise Consultant to introduce a candidate to a brand the candidate would not have normally considered.

“Keep an open mind; A brand you may think is perfect for you might not be the right business model for you,” stated Visconti, who serves as an advisory board member and committee member on several IFA initiatives, including the Diversity Board and VetFran.

So how does a Franchise Consultant help a candidate? It’s a multi-step process where the Franchise Consultant engages in numerous conversations with a candidate to learn what their true passion is. They delve deeply into the candidate’s likes and dislikes. For example, does the candidate want to have a big staff, or would she prefer to be a one-woman show? Are flexible hours important, or is a set schedule part of their future picture? Does he dream of manning a storefront, or is being on the road and going to the customer more appealing?

“The Franchise Consultant helps candidates look inward and find out what excites them, what motivates them,” Visconti explained. Franchise Consultants then help candidates zero in on a few brands that are ideally suited to them. Even after a candidate makes a final decision and chooses the right business opportunity, the role of the Franchise Consultant is hardly over. The Franchise Consultant can help the candidate find financing and serve as a coach through the due diligence process. Most importantly, the Franchise Consultant helps facilitate a relationship between the candidate and franchisor. While the decisions to choose and own a franchise are the sole actions of the candidate, the information the Franchise Consultant provides is of enormous educational value.

There is a lot of hand-holding that the Franchise Consultant provides throughout the due diligence process. “Fears will come up. It’s natural. But moving forward despite fears that come up is what makes the difference,” explained Visconti. “You have that excitement and fear. The true entrepreneur feels the fear but takes a baby step and moves forward. It means you just don’t stop when fear sneaks up on you.”

Seek out The Best

As the world’s largest franchise consulting organization, FranServe, Inc. has a plethora of experience helping others. “We don’t ‘sell’ franchises. We educate. It’s a different philosophy than some, and it’s what separates us from competitors,” said Visconti.

FranServe’s mission rests on three core values:

Integrity is everything
Grow or die
Teamwork gets results

“That guides every decision our company makes. These are our people’s values,” said Visconti. “They have a different understanding than other consultants.”

Not only has FranServe, Inc. attained an A+ rating from the Better Business Bureau, but the company’s Franchise Consultants have earned the professional designation of CFC (Certified Franchise Consultant) as well.

“We’re part of a franchise family. That big-picture view influences why people love working with us. We’re fun, we’re classy, and we just take a different attitude. We have that human element.”

Be Driven by Purpose

To that end, Visconti has made giving back a top priority for FranServe. She even calls the company a “PDO,” coining an acronym for the term “purpose-driven organization.”

“We have a moral obligation to give back to the world on a bigger level,” she explained. “It’s incredibly important to me to give back on a global basis in ways that we can because it is about changing people’s lives.”

Through Fran-Aid, the company’s initiative dedicated to social responsibility, Ms. Visconti has allocated more than $65,000 to worthy causes to help a wide range of those in need across the globe. For example, Fran-Aid supports VetFran ( https://www.vetfran.org ), a non-profit program of the International Franchise Association that helps veterans find the right business opportunities in franchising while easing their career transition from military to civilian life.

Another worthy cause selected as a recipient of Fran-Aid’s generosity is Freedom Service Dogs of America ( https://freedomservicedogs.org ), which is an organization that trains and gifts service dogs to those in need, from children with autism to veterans with PTSD.

FranServe has also donated to Susan G. Komen ( https://www.komen.org ) - the international organization dedicated to breast cancer research as well as community health outreach, advocacy and programs in more than 60 countries.

“Every CEO wants to be able to be profitable. You need to have that basic business mentality,” Visconti explained. “But there has to be something beyond that. It can’t just be about money.”

Lead by Example

The philosophy Visconti embraces has helped to propel FranServe’s success. “People are flocking to franchise ownership. There are so many opportunities to own a business and be your own boss! The ‘new normal’ is entrepreneurship,” said Visconti.

Prior to becoming the CEO of FranServe in 2014, Visconti was the president and CEO of several global organizations. Her focus has always been on career and life coaching, so helping others find their perfect career is more than just a job description - it is her passion.

“Passion moves me forward,” she said. “I stress over and over that we change people’s lives. I know about people in transition. It can kick up anxiety. Our franchise consultants recognize that and respect all questions that come up.”

Under Visconti’s leadership, FranServe has grown to be the world’s largest in its category, and the company is adding new Franchise Consultants to its team as the demand for its services continues to grow. FranServe take pride in training and supporting the best in the business!

“Franchising really does help people build a blueprint for mapping out success,” Visconti said. “We are dedicated to helping people find their career bliss.”

*This article was originally written by the FranServe Expert Team

Why Businesses Fail and How To Avoid It

Thu, 11 Mar 2021 21:09:31 GMT

According the SBA more than half of all new business will fail within their first four years of operation. In contrast, over 85% of all new franchises will survive for more than 6 years. While no new business venture comes with a guarantee for success these statistics do show that chances of success with a franchise startup are considerably greater than an independent startup. Here are some of the type of reasons why business fail and how a solid franchise can help entrepreneurs avoid these costly mistakes.

Under Capitalization: A common fatal mistake for many failed businesses is having insufficient operating funds. Business owners underestimate how much money is needed and they are forced to close before they even have had a fair chance to succeed. They also may have an unrealistic expectation of incoming revenues from sales. A franchisor has launched several new franchises, sometimes hundreds and will have a firm grasp on the initial investment and operating capital required to succeed with its model.
Poor Management: Many a report on business failures cites poor management as the number one reason for failure. New business owners frequently lack relevant business and management expertise in areas such as finance, purchasing, selling, production, and hiring and managing employees. A strong franchise organization will place great emphasis on training its franchisees to be strong managers of their business including day to day operations, management of staff and finances.
Inexperience: Whether inexperience lies in dealing with the intricate functions of all business or in the business niche itself, a lack of experience is a top reason why many new businesses fail. A franchise will provide initial training as well as ongoing training and support to help fill this potentially fatal void of specific business and industry experience.
Poor Location: If your business is a retail, food or other walk-in or drive-by type operation then the old saying "location, location, location" is very true. Choosing the wrong location for your business can be a fatal mistake regardless of all other positive factors.
A franchise will help its franchisees carefully research, choose and negotiate the right location for the business. In addition franchises are generally preferred by most premium location malls and shopping centers.
Poor Marketing and Advertising: Even to the experts advertising and marketing often comes with a bit of guesswork. For a small business, especially one in its start up phase wrong guesses in advertising and marketing can be costly and ultimately force a business into failure. A strong franchise system will provide its franchisees with tried and true advertising and marketing strategies and collateral taking most of the guesswork out of this process. Franchises will be provided with proven methods for getting the right message to its potential customers.

*This article was originally written by Michael Ciccarelli

Is Your Franchise a World Class Marketing Machine?

Thu, 11 Mar 2021 21:09:30 GMT

For most owning a franchise offers numerous advantages over an independent business. Things like brand awareness, proven business model, initial training, ongoing support, etc. When researching a franchise these are all things you need to consider but of them all there's one that needs to be at the top of your list... A serious marketing machine!

The truth is most of us can be taught to do just about anything. Whether it's cooking delicious food, cleaning an office or restoring someone's home from water damage a franchisor can teach just about anyone with average intelligence how to do it. The truth is with most business owners the biggest challenge is not providing the products and service, it's acquiring the customers. Yes, like most other skills we can learn to market but lack of marketing or incorrect marketing is sure to lead any business to failure. Trial and error marketing can be costly and ultimately do more harm than good and marketing in one industry may be different than marketing in another. The point is that unless you are a serious marketing guru you need to make sure that the franchise you invest in offers a top notch marketing machine.

When you research a franchise you need to ask specific questions of both the franchisor and several of their current franchisees about their marketing machine. Don't buy smoke and blue sky! Buy into a system with proven results. Here are some specific questions you need to ask your potential franchisor.

What will the franchisor do to help me build my brand?
Brand awareness is a very powerful competitive advantage and one of the most compelling reasons for choosing a franchise. What is your potential franchise doing to build its brand? Only a small percent of franchises are household names like Subway or McDonalds but you want to be a leading brand in your industry.
How does the franchise help me acquire customers?
Without customers a business can't exist so obviously this is critical. What does the franchise do on the franchisor level to help you acquire customers? What sort of system do they provide? How do they teach you to acquire customers on a local level? Do they have personnel who will come to town and help you gain momentum acquiring customers?
Does the franchise help me acquire the right customers?
Acquiring customers is important, but acquiring the right customers is paramount. I have actually seen franchises with a so-called marketing machine that acquired $50 customers at a cost of $100 per customer. While the franchise felt they were growing their marketing machine was actually putting them out of business. A real marketing machine acquires the right customers at a cost that makes a profit.
How does the franchise help me retain customers?
Depending on your industry it can cost a business up to 6 times as much to gain a new customer as it does to retain one. Not to mention depending on why you lose a customer could be damaging your reputation thus making it even harder to acquire new customers. Ask your prospective franchisor about their methods of retaining customers, creating repeat business and up-sells to increase your revenues.

In summary, when it comes to franchising, and most businesses in general strong sales and marketing are an element that all success stories have in common. A world class marketing machine can and should be one of your greatest assets in the franchise you choose. Ask very specific questions of your franchisor about their marketing machine then speak with their franchisees to see just how well they really do stand by their promises. A world class marketing machine can send your franchise to the top - lack of it will most likely lead to failure.