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America's Swimming Pools Company (ASP)
Franchise Profile
Total Investment: $101,089 - $138,344
Minimum Net Worth: $100,000
Franchise Fee: $35,000
Established: 2001
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More About This Franchise
America’s Swimming Pool Company. ASP is the nation’s largest swimming pool cleaning, equipment repair and pool renovation company. At ASP, we create superior value for our customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence.
The services offered by ASP have a frequency based on type of service. Pool Maintenance is a regular, repeat service, occurring weekly. Custom programs range from weekly on most residential and several times a week on commercial pools. The commercial market is regulated by the
state and requires a CPO to service the pool.
Who IS America’s Swimming Pool Company?
We are the nation’s largest swimming pool cleaning, equipment repair, and pool renovation company.
We are founded on providing a higher level of service at a more economical price.
We offer multiple service categories; cleaning residential and commercial swimming pools, repairing the pool equipment, and renovation of swimming pools.
We ARE a year-round business. While there is seasonality in all climates, we combat this with year round service, educating customers, and spa work.
We are a home-based business. Initially operated from home but can move to a commercial location at any time.
We offer “best in category” services without premium pricing.
Our Value Proposition:
National Company with local presence
Multiple Revenue Streams
Services that are in demand year-round
Truck-based business, not retail
Simplicity of the business model
Trained and experienced system of owners and technicians
Home-based
No identifiable brand leader currently in the market
Opportunity to partner with major national companies
Our logos and custom-designed corporate assets are a key element of the ASP program and are instrumental in the branding of the business and growth of the entire system.