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British Swim School

Franchise Profile

Franchise Fee: $35,000/$26,250
Additional Units: $25,000
Year Established: 1992
Established: 1981
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British Swim School

More About This Franchise

British Swim School is the premier survival and stroke development swim lesson provider, utilizing highly-trained swim instructors to teach lessons that focus on safety, fun and skill developmentto infants (as young as 3 months), toddlers, children, teens and adults, across all ability levels.


With the core mission of “Survival of the Littlest” we utilize water survival programs that

enable children to survive a water accident, countering the troubling statistic that

drowning is the #1 cause of accidental death for children under 5 years old.


Started in the basement of founder and prior CEO Rita Goldberg’s Manchester home in 1981, British Swim School was brought to the U.S. ten years later, and began franchising in 2011. British Swim School was acquired in early 2019 into the Buzz FranchiseBrands family, which includes pool cleaning and maintenance company Pool Scouts and residential cleaning company Home Clean Heroes.


By the numbers:

o Over 65 franchisees, representing over 20 states and multiple locations in Canada

o Teaching swim classes in over 225 schools

o Conducting on average over 17,000 classes each week


Buzz Franchise Brands has established aggressive goals for British Swim School, so a robust public relations strategy is critical. We aim to grow to over 100 franchisees operating out of 500+ pools over the next 2 years.


What sets British Swim school apart from our competitors? Our owners operate their schools out of existing facilities, such as fitness centers, health clubs, and hotels, taking advantage of an often-underutilized space and reducing the barrier to entry for many potential owners. The advantage to our swimmers is their ability to select from multiple locations based on proximity and class schedule. Regardless of the location, our one-of-a-kind gentle and fun techniques and curriculum-based program is focused on achieving prescribed goals before advancing to the next level in the program.
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