Fitness Premier 24/7 Clubs

Fitness Premier 24/7 clubs is a community focused fitness brand. We offer a blend of traditional fitness offerings such as a full line of cardio & strength equipment with an abundance of free weights and functional equipment. What makes Fitness Premier stand out amongst competitors is our focus on results-orientated training using heart rate technology. This drives not only the best workouts possible for our members, but it fosters a supportive, competitive community within the club that reinforces member retention. Fitness Premier is a 24/7 Access facility, which is a differentiator that caters to the general population of people comfortable with fitness. We also offer amenities such as hydro massage, tanning, kid's club, and group exercise classes (both live & virtual) that appeal to those looking for extras. Our average club size is 7,500 square feet and this enables us to have a great focus on offering exceptional service. We keep our locations at this size so that we can focus on excellent individual member experience which drives great relationships and in-club culture. This model also allows us to be nimble enough to respond to niche fads with fresh programming that still net great results, building a reputation that drives traffic and keeps member retention high.