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Martinizing Dry Cleaning
Franchise Profile
Total Investment: $419,650 - $730,525
Minimum Net Worth: $750,000
Franchise Fee: $69,500 for 1 pack, $99,500 for 3 pack, $129,500 for 5 pack
Established: 1949
For priority consideration please contact us
More About This Franchise
Profit Centers; Six distinct profit centers allow the franchisee to service customers in today’s on-demand lifestyle many times referred to as Hub and Spoke.
Retail/plant – The traditional dry cleaning model which includes a retail counter and dry cleaning/laundry processing plant. This is now an "Acquisition and Conversion to Martinizing."
Drop Centers – Convenience locations where the customer can drop off/pick up their clothing. Processing is not done at these locations, but instead sent to the plant. This is also an "Acquisition and Conversion" to the Martinizing brand.
Residential Routes – Drivers go to the consumer’s home for dry cleaning and laundry pick-up and delivery on regularly scheduled days.
Commercial Routes – Similar to Residential Routes, but at the consumer’s place of business.
Lockers – Lockers are strategically placed throughout the market in residential and commercial locations. Customers can drop their laundry in a secure locker and create their digital code. When their laundry is done, they receive a text message indicating which locker they can find their clothes.
On Demand – Think of this as the “Uber” of dry cleaning services. A customer schedules their pick-up and delivery via their phone app, and we come to them.
Real Estate; Martinizing uses a unique real estate approach. We proactively seek out existing cleaners in the market who are ready to exit their business. This “conversion” approach allows our new franchisees to open quickly while minimizing their initial investment.
Candidate; Typical candidates are looking to be executive owners with a full-time focus. Initially they will likely spend more “hands-on” time in the business to learn the ropes. However as they begin to add the various profit centers above, they eventually grow into more of an “executive manage the manager” model. Leadership skills are important – they understand and can communicate their vision to their team and their customers. They are ambitious to build a highly productive and profitable business, and they embraces cutting edge technology. Excellent communications skills are a plus - willing to network in the community to build reputation and important alliances.
Minimum net worth requirement of $750,000, have enough assets to cover their monthly living expenses for roughly 6 months
Minimum liquidity requirement $150,000+
Initial Investment; The amount can vary significantly depending upon the size and gross revenue, cash flow of the existing cleaner we evaluate for purchase. Average range of investment per FDD is 419,650- $730,525+ including the actual acquisition, rebranding to Martinizing, franchise fee, some working capital and miscellaneous expenses. Much depends on how much the business is cash flowing.