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Squeeze

Franchise Profile

Minimum Liquidity: $300,000
Total Investment: $499,736 - $722,189
Minimum Net Worth: $850,000
Franchise Fee: $60,000
Established: 2019
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Squeeze

More About This Franchise

Squeeze is the brainchild of Drybar Founders, Michael Landau & Alli Webb, and led by Drybar's former VP of Marketing , Brittany Driscoll. In partnership with award-winning architect Josh Heitler, and Drybar Creative Director, Cam Webb, our team is disrupting an outdated industry and creating A Way Better Massage Experience!

Squeeze was created because we love getting massages, but felt there were two limiting options to choose from: affordable discount chains offering subpar customer experiences, and high-end spas and hotels charging over $250 for a massage, making a routine experience unattainable for most. Frustrated by the current options, we created the brand and experience we were longing for.

Our revolutionary app-based booking and payment platform simplifies the process, making scheduling, paying, tipping, and rating easy, peasy, Squeezy. Your personalized preferences give you total control over everything from pressure to in-room settings like lighting and sound and are saved to your account so your massage therapist knows exactly what you want, each and every time. Each massage includes deep tissue, heat therapy and aromatherapy at no additional charge. Similar to Postmates and Uber, after a Squeeze massage, instead of dealing with a clunky, stressful checkout process, you simply float out with the ability to tip and rate your therapist at your leisure.

Squeeze has over 100 5-star reviews on both Google and Yelp, over 15,000 5-star therapist reviews via our app (which also has a 5-star rating in the app store), an NPS of 82 (higher than Apple, Starbucks, Southwest, and Nordstrom!) and 9/10 therapists would recommend Squeeze as a great place to work.

We're focused on partnering with culture-first, experience-driven franchisees that will dedicate their efforts in helping us build The Feel Good Revolution.
I am Interested

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